Listed below are the two questions you have been assigned. Please compose your replies in a word processor or text editor. You are limited to 500 words reply for each question. When you are ready to submit your exam, you must submit your replies via this web page.
Good luck as you take the exam!
DrG
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1. You have read in recent lectures about healthy marketing, the marketing of "hope" to consumers, green marketing, non-profit marketing, and other topics. Many of these topics can be somewhat controversial. Your task is to write an opinion piece defending your position on the ethics of engaging in such marketing practices. In other words, are these activities right or wrong? Is it OK to sell "hope" to overweight, aging customers? Is it wrong to put on the facade of "green marketing" to look good to others? Is it OK for non-profits to spend a portion of their raised funds on marketing activities?
You be the judge.
Be sure to state your position clearly, and then defend it. You are encouraged to use any resources that you wish.
2. The following article was posted on the website for Rolling Stone magazine on 12 October 2004. Read it here.
How should the music industry respond to Wal-Mart? Should they concede WM's size and massive market share (20% of all major-label CDs are sold in WM).
Be careful to analyze this from all possible sides: Wal-Mart, the industry, and the artists.
