Please be sure to provide information in all of the spaces provided below. When answering the Homework questions, please provide thorough, well-reasoned responses. Short answers will likely not result in high scores.
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1. Discuss your views on the practice of paying slotting fees to reailers. Is this an ethical practice? Does it hurt anyone (consumers, other businesses, etc.)? If so, how? What should be done, if anything?
2. What do you think about the practices of gray marketing and diverting? Should these be illegal? What are the effects of these practices?
3. Suppose you are the manufacturer of a select line of salsas. There are over 330 different ones already available in the US. How would you try to gain distribution for your product?
4. What is the appeal of outlet malls? Why have they proven to be successful?
