Please be sure to provide information in all of the spaces provided below. When answering the Homework questions, please provide thorough, well-reasoned responses. Short answers will likely not result in high scores.
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1. Discuss your views on advertising to children. Should there be regulations? If so, what type(s)?
2. Why are coupons so seldom used by US consumers? Which types of consumers do you think use coupons the most?
3. What is the appeal of infomercials and home shopping channels? Few people will admit they actually watch them, much less *buy* from them. Yet they must be successful, because their numbers are increasing.
4. Select one of the media types presented in the lecture, and provide both strengths and weaknesses of this medium.
