Please be sure to provide information in all of the spaces provided below. When answering the Homework questions, please provide thorough, well-reasoned responses. Short answers will likely not result in high scores.
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1. In spite of advertising being a popular activity on the web, many sites (like Yahoo.com) have noticed a huge drop in online advertising. Why do you think this is happening?
2. Why do you think many consumers are reluctant to make purchases online?
3. Suppose it is the year 2010. What percentage of retail sales do you think will be made via the internet? Please defend your answer.
