Please be sure to provide information in all of the spaces provided below. When answering the Homework questions, please provide thorough, well-reasoned responses. Short answers will likely not result in high scores.
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1. Should any limitations be placed on the marketing activities of non-profits? Why or why not?
2. What special problems do non-profits face with regard to marketing, compared to the for-profit firms?
3. How has the Red Cross suffered following the 9.11 attacks? Do you think they will be able to "market" themselves out of their current controversy? If so, how?
