Please be sure to provide information in all of the spaces provided below. When answering the Homework questions, please provide thorough, well-reasoned responses. Short answers will likely not result in high scores.
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1. Direct marketing is considered by many people to be annoying. Given this complaint, why do you think that direct marketing continues to grow?
2. How can non-profits use direct marketing to solicit funds for their operations? Does the fact that it is a non-profit make their direct marketing any more legitimate than it would be for a profit-seeking firm?
