Please be sure to provide information in all of the spaces provided below. When answering the Homework questions, please provide thorough, well-reasoned responses. Short answers will likely not result in high scores.
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1. Is it wrong for marketers to sell "hope" through healthy products? Please give some examples pro or con.
2. Do you think that American diets will continue to get healthier in the years ahead? If so, how? And how should companies that are not in the "healthy" camp continue to market themselves in light of these possible changes?